Tuesday, March 24, 2015
Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry
Maria Ana Vitorino (University of Minnesota), Ali Hortacsu (University of Chicago), and Elisabeth Honka (The University of Texas at Dallas) explore Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry. ABSTRACT: Does advertising serve to (i) increase awareness...
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