Monday, November 9, 2015
Complementarities in Consumption and the Consumer Demand for Advertising
Tuchman, Anna E. (Stanford University) ; Nair, Harikesh S. (Stanford University) ; Gardete, Pedro M. (Stanford University) have written on Complementarities in Consumption and the Consumer Demand for Advertising. ABSTRACT: The standard paradigm in the empirical literature is to treat...
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