Thursday, October 22, 2015
Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry
He, Xi ; Lopez, Rigoberto A. ; Liu, Yizao suggest Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry. ABSTRACT: As in previous studies on traditional media, previous work has assumed that online and offline advertising...
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