Thursday, July 30, 2015
Loyalty Programs and Consumer Behaviour: The Impact of FFPs on Consumer Surplus
Christiaan Behrens (VU University Amsterdam) and Nathalie McCaughey (Monash University, United States) address Loyalty Programs and Consumer Behaviour: The Impact of FFPs on Consumer Surplus. ABSTRACT: Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue...
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