Tuesday, March 10, 2015
A Theory of Buyer Fragmentation: Divide-and-Conquer Intensifies Competition
Doh‐Shin Jeon, Toulouse and Domenico Menicucci, Universita degli Studi di Firenze offer A Theory of Buyer Fragmentation: Divide-and-Conquer Intensifies Competition. ABSTRACT: It is well-known from Innes and Sexton (1993, 1994) that divide-and-conquer contracts allow an incumbent facing a potential entrant...
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