Reverse First-mover and Second-mover Advantage in a Vertical Structure

DongJoon Lee, Nagoya University of Commerce and Business, Kangsik Choi, Pusan National and Kyu-Chan Hwang, University, Tokai Gakuen University have written on Reverse First-mover and Second-mover Advantage in a Vertical Structure. ABSTRACT: This paper examines the issue of the first-mover...