Friday, February 13, 2015
Price Versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry
Roland Herrmann, Institute of Agricultural Policy and Market Research, Justus Liebig University Giessen, and and Simon Bleich, Produkt + Markt Marketing Research examine Price Versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry....
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